Social media and other Web 2.0 online trends have caused companies to
seriously reconsider how they communicate with external audiences.

Those who are social media literate and savvy with the knowledge are
finding ways to implement and incorporate video to highlight, showcase,
emphasise or report on day-to-day operations.

Others use it to provide a corporate overview to include company history,
focus on key products or specialisms, introduce executives/owners, show
departments or operations and provide a summary of objectives,
corporate philosophy and company ethos.

However video is used in a corporate context, the main aim is to concisely,
convey who your are, what you offer and to instill confidence in selecting your
business as the best and most credible option.

At HD Productions we work advising businesses regarding the benefits
and highlighting the key factors of using compelling video production
for immediate, persuasive, thought provoking engagement for your
business and getting the web visitor to want to find out more, enquire
with a call to action and follow up.

Video is fast becoming a lead generator and a significant tool in online
search, with companies that have video, are being found more
favourable and persuasive in getting attention and being listed in
Google.

Sony engineers have created a software plug-in called Cinemon-OMV1 to speed up and simplify workflow requirements for Final Cut Pro users, Omneon servers and Sony XDCAM camcorders.

Giving the benefits of a native MXF workflow environment and provides post production efficiencies in both time and cost.

Final Cut Pro users have some what been miffed by the Xdcam Ex workflow that is quicker in both Adobe Premiere and Grass Valley Edius users.

They don’t need to bother with transcoding, unwrapping or the need for another application to load up first then transfer in, whilst there is a native FCP log and transfer plug-in not dependent on the Sony Xdcam transfer software.

You still have to wait for the transcode to sort itself out and if you have copied native BPAV folders, then you create material that takes up more disk space, as you have to create a copy unlike with tape or XDcam HD you can leave your material with the original source media and copy once across and not need double up on disk space.

JVC with their Xdcam format cameras both the GY-HM100 and GY-HM700 got it right the first time by recording into Xdcam codec quicktime files, that can the easily be edited straight into the timeline. No transcoding or messing round with a cumbersome workflow.

Workflow illustration from Sony Cinemon site:

Cinemon Plugin for FCP Xdcam Workflow

FCP users benefit of the Cinemon plug-in include:

Cinemon-OMV1 allows native editing of the following formats in a Final Cut Pro timeline:

Sony XDcam Formats:

XDCAM Proxy*
XDCAM HD 18,25,35,50Mbps – 60i/50i/23.98p/25p/29.97p
XDCAM HD 720 50p/60p
XDCAM EX 25, 35 Mbps – 60i/50i/23.98p/25p/29.97p
XDCAM DVCAM
XDCAM IMX
Files exported via XDCAM Transfer Tool
Smart Render Option and API for XDCAM HD formats

Other info:
Supported Operating Systems & Software

Minimum Hardware Specifications:

See below for more information about Cinemon – OMV1  trial download and pricing.
http://bit.ly/EX1madeEZ

This short humorous video highlights the pro and cons of each in everyday use.

As a video centric company we are interested on how video looks on various screens at different resolutions and sizes for mobile/handheld, computer, TV and online.

Please leave your comments and thoughts.

They share and exchange how the iPad will this change or influence the publishing industry in terms of pricing and access.

A good discussing covering various aspects on iPad influence and areas for better integration and access as well as the potential for iPad media theme apps that was mentioned during a IPad hackfest event.

Speakers included

“What Apple has created is worth emulating” – Bloomberg Chief Content Officer

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“Google TV,” is here. The partnership with Sony, Intel and Logitech demonstrated in the US for the first time fuses the freedom of the Internet with television programming. Intel’s CEO Paul Otellini predicts it will be “the biggest improvement to television since colour” unveiling their much-anticipated plan for the “smart” TV.

Google TV is built on open platforms like Android and Google Chrome, that will allowing access to your favorite websites and move easily between television and the web. This opens up your TV from a few hundred channels to millions of channels of entertainment across TV and the web.

Whether Google TV can shape and influence how they have developed search and business models and can achieve an impact in the Video/TV space as Apple has done with their Iphone, Itunes and Ipod products changing and creating an ecology within music/media consumption distribution and connected product integration.

Google Tv in Europe sorry folks it’s just a US thing for now.

Very interesting times we all live in indeed.

More sources for info can be seen here.

Advanced Television
http://www.advanced-television.com/2010/may17_may21.htm#top

Daily Mail
http://www.dailymail.co.uk/sciencetech/article-1280138/GoogleTV-The-television-lets-surf-net.html

Online Video Guide – See currently what can be seen on web the Youtube of web channels.
http://www.ovguide.com

Google Official Blog
http://googleblog.blogspot.com/2010/05/announcing-google-tv-tv-meets-web-web.html

V-net – See Blog comment article
http://v-net.tv/Blog.aspx?id=415

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Europe’s largest event features music and dance from the Caribbean and Latin America in the weekend dedicated to all things Rum relating to culture, heritage, lifestyle and socialising.

The definitive Rum Experience Weekend for the consumer, on-trade, bar owners, mixologists, rum experts, aficionados, distributors, exporters, bar staff, hospitality managers and trade buyers.

It was an intensive, hectic and chaotic occasion mixed in with a carnival atmosphere, we shot over the two days event last October.

More information at can be sought at http://www.rumfest.co.uk

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The affordability and flexibility has been he the key saving grace for many independent filmmakers, video production companies, broadcasters, online video marketeers and a lot of the video content that’s viewed online.

Some of the nominees as quoted below had this to say about their use of Final Cut Pro or the Studio package.

“We switched over entirely to Final Cut Pro and forced any holdout editors to switch too, because it made the most sense economically and allowed us to do everything we needed,” said Matthew O’Neil director of
China’s Unnatural Disaster: The Tears of Sichuan Province
See: http://oscar.go.com/nominations/nominees/chinas-unnatural-disaster-the-tears-of-sichuan-province/3230

Kim Roberts editor of Food Inc, agreed. “I tend to work on a lot of independent documentaries and Final Cut Pro is affordable and a good application. It’s been a natural choice for filmmakers,” she said.
See:http://oscar.go.com/nominations/nominees/food-inc/3208

Original article source from C-Net .
http://news.cnet.com/8301-13579_3-10465202-37.html

At HD Productions we are also a Final Cut Studio based video production and training company, allowing us to deliver the same standard in editing our productions or commissioned projects. Our training also gets you up to speed with various aspects package.

If you would like to know more about what we do or offer drops us an e-mail at HD-Productions.biz

There are more videos from last years event to follow including the infamous TIKI Face Off with winners KeKo MoKu, the Battle of Trafalgar with UK Vs French Cocktail Bar teams.

For more information check for updates please visit: http://www.rumfest.co.uk

Sony PMW EX1 Xdcam Ex High Definition Camcorder Training Model

Planning to update your skills or upgrade your camera for 2010 and join part of the ever growing tapeless revolution. We can help you get up to speed and running quickly with courses and practical experience of these cameras..

HD Productions runs intensive 1 day and 2 day training courses using Sony Xdcam EX cameras. This provides a fast and easy way to learn the fundamentals and advanced features on the camcorder.

We show you how to master tapeless production workflow and recording for broadcast, event,filmmaking, documentary, corporate, webtv or IPTV sectors.

Our tuition covers all the operating and functions of the camera, from menu set-up options, shooting PAL/NTSC 1080/720, frame rates, formats, SXS card management and examine the many inbuilt options that will aid in your production.

Sony SxS cards for the EX1/EX3/EX1R and 350

This training is ideal for previous owners of Sony cameras and other video tape based camera used wanting to upgrade or update their camera knowledge, video productions units or filmmakers migrating to high definition tapeless workflow, will also suit new users, hirers wanting more familiarity and hands on user experience.

We are can also prepare you for working with the New Sony NXCAM Format and as well.

Please view our card management guide this can be found at
http://www.hd-productions.biz/wp/sony-xdcam-ex-camera-training-course-handout/

We can also offer training on the JVC HM 100 and HM 700

JVC high definition HM 700 shoulder mount

Book image of Crush It!

Gary Vaynerchuk author of “Crush It!” and founder of Winelibrary.TV a social web 2.0 media entrepreneur, puts some of the focus of his success and personal branding strategy down to understanding that “Content is King, Marketing is Queen”.

Whatever the format of your Content be it video, images, audio or text, when it comes to putting it on the internet and connecting and creating awareness this can only be done through Marketing. Work hard on the Content and be smart on the Marketing, make use of the social networks and understand how the game is changing, citing things like twitter, social networks, using online video, how using a camera and talking about wine got him noticed and how he now has the same agent representation as Oprah Winfrey.

He describes his entrepreneurial nature from young and how that led to turning the family business turnover of $3 million to $60 million in five years.

Site I first saw this video at is:
http://www.phoenixrealestateguy.com/gary-vaynerchuk-live-on-crush-it-tour-video-win-an-autographed-copy-of-crush-it/

The below video was shot as part of Gary’s Crush It! promotional tour and has a useful Q & A section towards the end.

Gary Vaynerchuk Crush It tour. Mesa, AZ from Jay Thompson on Vimeo.

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