Oren Peli Israeli filmmaker made Paranormal Activity for $15,000 and shot this tale of a young couple who videotaped the strange noises they hear inside a room in a house. Dubbed the Blair Witch Project on steroids, what makes this story different is the fact it has over 1 million people will have seen it before national release in the US due to social media marketing grossed $7 million from 144 theatres over a weekend.
The film originally picked up by Speilberg’s DreamWorks, but marketing was by Paramount. Paramount tried carefully to develop and manage the phenomenon with free midnight screenings in college campus towns. Then encouraged fans to demand the movie in their town via an online petition campaign.
The “demand it” campaign was touted on the Eventful site as “The First Ever Major Film Release Decided By You”.
Founded in 2004, Eventful is the leading events website which enables its community of users to discover, promote, share and create events. see http://about.eventful.com/ for more info.
This reminds me of a film created a by team called Four Eyed Monsters that debuted on Youtube and it being the first ever feature length film to be posted, in addition to creating an online video blog, they produced accompanying webisodes and used social media to market, promote and sell the film.
They encouraged fans to buy tickets at cinemas they were touring, so they could advance book a cinema and showing the film had an audience wanting to see it. In addition they also made it available as a paid for download from iTunes and also as a mail order dvd.
Useful links worth checking up on.
Paranormal Main site
http://www.paranormalactivity-movie.com/trailer.html
Eventful
http://eventful.com
Can we do YES WE CAN 1 million tickets sold
http://eventful.com/performers/paranormal-activity-/P0-001-000212499-6/competitions
Oren Peli interview at Dread Central with mp3 download
http://www.dreadcentral.com/interviews/peli-oren-paranormal-activity
CNN Showbiz article
http://www.cnn.com/2009/SHOWBIZ/Movies/10/12/paranormal.activity.movie/index.html
Mashable article
Paranormal Activity Rides the Social Web to Millions
http://mashable.com/2009/10/13/paranormal-activity-success/
Four Eyed Monsters
Main site
http://foureyedmonsters.com
Youtube site
http://www.youtube.com/user/foureyedmonsters
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EXCELLENT ….WE SHOULD LEARN THROUGH IT ……I LOVE TO DO THAT ….
THANKS
Great post with lots of useful links
we’ll certainly be seeing more of this type of marketing, the plus side is that it only works on films that have value to their audience – thowing this kind of campaign behind a dud film wouldn’t work the way advertising does.
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i was just wondering if any of you guys have a first hand experience about Paranormal in real life.’;”
Wow dude, that is very nice information, appreciated.
Oh yea, what a great evil plan to get followers. And I like it
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I think by far the best backlinking technique is to build link wheels, by hand, and string them together yourself, all these automated software programs leave too many footprints, my two cents anyways
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