This video is courtesy of Streaming Media Europe:

Streaming Media – Convergence of Social media and online video panel discussion and talk that the use of
video delivery with social functionality – blogs, wikis, tagging and video responses – to name a few, are exploding in popularity.

What’s the business value? The panelists debate whether social media presents real business opportunities for publishers or is just a fad without true ROI potential.

Businesses that are looking to implement video or make more effective use of it should definitely listen and take bullet points away or review strategy.

“Over 50% of the broadband usage in Europe is video”, said Fernando Gil del Bernabé from Cisco Systems. And yet a large portion of online video have not embraced social media features.
source. Streaming Media Europe / Jose Castillo, President, thinkjose