Businesses engaging in pro active web marketing campaigns, cannot ignore the power of video as part of the online marketing mix and strategy.

Businesses use and view video online for many different purposes, some use it as way to get insight or up to date business knowledge and information, with many government agencies, newspapers and broadcasters now using it reach people at their own personal convenience.

Others are taking advantage of the low investment high reach aspect of video, they have worked out compared to print, radio and tv, it is more cost effective in terms viewership and audience range.

See UKTI- Focus on High Growth Markets:

Digital Britain The Challenges by the Department for Business Innovation
& Skills:

source http://www.youtube.com/user/bisgovuk

SeeObama’s campaign strategist:video .
Ideal for sourcing ideas and inspiration about targeted impact
and analysing what made it successful.

This video focuses on engagement and reach, just like your business needs to reach out engage, inform and develop clients, consumer relationships through effective targeted communication.

When thinking about your brand, product or service, how will you reach out to a new audience, clearly define your identity through social media and video?

How important is social media now as a direct influence on your business future and development of customer, client relationships, brand building and marketing?

Nielsen conducted research on the impact of social media on decision making showing the following results.

Download Nielsen 2009 Global Online Consumer Survey press release:
http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/07/pr_global-study_07709.pdf

If you have questions or needing an online video or social media marking solution or training drop us a line.

Video provided by Streaming Media.com

Speakers, lineup, contributors and moderators include:

Adam Armus, Executive Producer, Heroes (NBC), talks about the role of Brand integration in Heroes and also how the internet and mobile have affected how the show is produced and how brands benefit from the extension, from the net and mobile handheld audience, long after the programmed has finished airing via broadcast.

With companies looking to reassess and re apportion their marketing and ad spend instead of buying airtime between programmes, they look to be involved in spending and investing in tv or films to connect with their audience and have a cheaper way of reaching a more targeted demographic or consumer.

This becoming an important way to get production funding for projects and will play an increasing in AFP (advertiser funded productions/programmes). As Adam Armus, Executive Producer of Heroes pointed out this does not allow the sponsor to dictate or revise scripts or influence production in way to dilute the programme offering.

It would be great to hear your views especially those of you involved in production and creating branded video projects.