Social media and other Web 2.0 online trends have caused companies to
seriously reconsider how they communicate with external audiences.

Those who are social media literate and savvy with the knowledge are
finding ways to implement and incorporate video to highlight, showcase,
emphasise or report on day-to-day operations.

Others use it to provide a corporate overview to include company history,
focus on key products or specialisms, introduce executives/owners, show
departments or operations and provide a summary of objectives,
corporate philosophy and company ethos.

However video is used in a corporate context, the main aim is to concisely,
convey who your are, what you offer and to instill confidence in selecting your
business as the best and most credible option.

At HD Productions we work advising businesses regarding the benefits
and highlighting the key factors of using compelling video production
for immediate, persuasive, thought provoking engagement for your
business and getting the web visitor to want to find out more, enquire
with a call to action and follow up.

Video is fast becoming a lead generator and a significant tool in online
search, with companies that have video, are being found more
favourable and persuasive in getting attention and being listed in
Google.

Book image of Crush It!

Gary Vaynerchuk author of “Crush It!” and founder of Winelibrary.TV a social web 2.0 media entrepreneur, puts some of the focus of his success and personal branding strategy down to understanding that “Content is King, Marketing is Queen”.

Whatever the format of your Content be it video, images, audio or text, when it comes to putting it on the internet and connecting and creating awareness this can only be done through Marketing. Work hard on the Content and be smart on the Marketing, make use of the social networks and understand how the game is changing, citing things like twitter, social networks, using online video, how using a camera and talking about wine got him noticed and how he now has the same agent representation as Oprah Winfrey.

He describes his entrepreneurial nature from young and how that led to turning the family business turnover of $3 million to $60 million in five years.

Site I first saw this video at is:
http://www.phoenixrealestateguy.com/gary-vaynerchuk-live-on-crush-it-tour-video-win-an-autographed-copy-of-crush-it/

The below video was shot as part of Gary’s Crush It! promotional tour and has a useful Q & A section towards the end.

Gary Vaynerchuk Crush It tour. Mesa, AZ from Jay Thompson on Vimeo.

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Video provided by Streaming Media.com

LIvetype final cut pro titling application

Livetype, the first Apple owned dedicated video titling package that featured with the release of Final Cut Pro 4. This application allow users to create motion graphic, titling and dvd menus as well as video backdrops for conferences,events and presentations. Work with layered Photoshop files, video and still images to create montage sequences and video effects.