The Return of the Sponsor: Programming Brand Integration Keeping production budgets afloat with the help of Corporate America.

Speakers, lineup, contributors and moderators include:

Adam Armus, Executive Producer, Heroes (NBC), talks about the role of Brand integration in Heroes and also how the internet and mobile have affected how the show is produced and how brands benefit from the extension, from the net and mobile handheld audience, long after the programmed has finished airing via broadcast.

With companies looking to reassess and re apportion their marketing and ad spend instead of buying airtime between programmes, they look to be involved in spending and investing in tv or films to connect with their audience and have a cheaper way of reaching a more targeted demographic or consumer.

This becoming an important way to get production funding for projects and will play an increasing in AFP (advertiser funded productions/programmes). As Adam Armus, Executive Producer of Heroes pointed out this does not allow the sponsor to dictate or revise scripts or influence production in way to dilute the programme offering.

It would be great to hear your views especially those of you involved in production and creating branded video projects.

WEB 2.0 Workshops for Business.

Entry/Audience requirements

Aimed at start ups, new businesses, entrepreneurs, SME’s and those wanting to make effective use for business success. This course is designed to equip with tools needed and provide explanation on letting you incorporate a web strategy of your choice. All business that have an online presence need to maximise its effectiveness otherwise it’s window dressing without substance.

Course description
These workshops bring the benefits of WEB 2.0 to businesses, so how to reduce costs, maximise marketing opportunities, reach new clients and customers by leveraging the internet for your business development. Understand the role of wikinomics and how to outsource, collaborate, use social networks, online video, forums, podcasts, blogs and understand the jargon and apply this for business.