The film originally picked up by Speilberg’s DreamWorks, but marketing was by Paramount. Paramount tried carefully to develop and manage the phenomenon with free midnight screenings in college campus towns. Then encouraged fans to demand the movie in their town via an online petition campaign.

The “demand it” campaign was touted on the Eventful site as “The First Ever Major Film Release Decided By You”.
Founded in 2004, Eventful is the leading events website which enables its community of users to discover, promote, share and create events. see http://about.eventful.com/ for more info.

This reminds me of a film created a by team called Four Eyed Monsters that debuted on Youtube and it being the first ever feature length film to be posted, in addition to creating an online video blog, they produced accompanying webisodes and used social media to market, promote and sell the film.
They encouraged fans to buy tickets at cinemas they were touring, so they could advance book a cinema and showing the film had an audience wanting to see it. In addition they also made it available as a paid for download from iTunes and also as a mail order dvd.

Useful links worth checking up on.

Paranormal Main site
http://www.paranormalactivity-movie.com/trailer.html

Eventful
http://eventful.com

Can we do YES WE CAN 1 million tickets sold
http://eventful.com/performers/paranormal-activity-/P0-001-000212499-6/competitions

Oren Peli interview at Dread Central with mp3 download
http://www.dreadcentral.com/interviews/peli-oren-paranormal-activity

CNN Showbiz article

http://www.cnn.com/2009/SHOWBIZ/Movies/10/12/paranormal.activity.movie/index.html

Mashable article

Paranormal Activity Rides the Social Web to Millions
http://mashable.com/2009/10/13/paranormal-activity-success/

Four Eyed Monsters

Main site
http://foureyedmonsters.com

Youtube site
http://www.youtube.com/user/foureyedmonsters

This segment features Poet and Barrister David Neita who encourage us all to make each other rich. David also appeared alongside Levi Roots of Reggae Reggae Sauce of Dragon’s Den fame and Ansell Henry who featured on BBC 2’s The Apprentice at this event

Produced and edited by HD Productions
Shot and recorded on location at the Bernie Grants Arts Centre. 

http://www.hd-productions.biz

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For the first time researchers from the university’s Centre for Micro-Photonics have demonstrated how nanotechnology can enable the creation of ‘five dimensional’ discs with huge storage capacities.

The research, carried out by Mr Peter Zijlstra, Dr James Chon and Professor Min Gu was published today in the scientific journal Nature.

The Nature article describes how the researchers were able to use nanoscopic particles to exponentially increase the amount of information contained on a single disc.

“We were able to show how nanostructured material can be incorporated onto a disc in order to increase data capacity, without increasing the physical size of the disc,” Gu said.

Discs currently have three spatial dimensions, but using nanoparticles the Swinburne researchers were able to introduce a spectral – or colour – dimension as well as a polarisation dimension.

“These extra dimensions are the key to creating ultra-high capacity discs,” Gu said.

To create the ‘colour dimension’ the researchers inserted gold nanorods onto a disc’s surface. Because nanoparticles react to light according to their shape, this allowed the researchers to record information in a range of different colour wavelengths on the same physical disc location.

This is a major improvement on current DVDs that are recorded in a single colour wavelength using a laser.

The researchers were also able to introduce an extra dimension onto the disc using polarisation. When they projected light waves onto the disc, the direction of the electric field contained within them aligned with the gold nanorods. This allowed the researchers to record different layers of information at different angles.

“The polarisation can be rotated 360 degrees,” Chon said. “So for example, we were able to record at zero degree polarisation. Then on top of that, we were able to record another layer of information at 90 degrees polarisation, without them interfering with each other.”

Some issues, such as the speed at which the discs can be written on, are yet to be resolved. However the researchers are confident the discs will be commercially available within 5 – 10 years.

The discs are likely to have immediate applications in a range of fields. They would be valuable for storing extremely large medical files such as MRIs and could also provide a boon in the financial, military and security arenas.

The researchers’ ground breaking achievements would not have been possible without the long time support of the Australian Research Council.

Source:
http://www.swinburne.edu.au/corporate/marketing/mediacentre/core/releases_article.php?releaseid=1330

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This seems good news for those who either manage or administrate data migration policies to future proof material and were wondering if Blu-ray was the only large format optical storage option available.

The research, carried out by Mr Peter Zijlstra, Dr James Chon and Professor Min Gu was published in the scientific journal Nature. In the article it describes how the researchers were able to use nanoscopic particles to exponentially increase the amount of information contained on a single disc.

The researchers were also able to introduce an extra dimension onto the disc using polarisation. When they projected light waves onto the disc, the direction of the electric field contained within them aligned with the gold nanorods. This allowed the researchers to record different layers of information at different angles.

“The polarisation can be rotated 360 degrees,” Chon said. “So for example, we were able to record at zero degree polarisation. Then on top of that, we were able to record another layer of information at 90 degrees polarisation, without them interfering with each other.”

Some issues, such as the speed at which the discs can be written on, are yet to be resolved. However the researchers are confident the discs will be commercially available within 5 – 10 years.

The discs are likely to have immediate applications in a range of fields. They would be valuable for storing extremely large medical files such as MRIs and could also provide a boon in the financial, military and security arenas.

Taken from Swinburne Media centre press release.
http://www.swinburne.edu.au/corporate/marketing/mediacentre/core/releases_article.php?releaseid=1330

Nature article
http://www.nature.com/nature/journal/v459/n7245/full/nature08053.html

For the techies and geeks you can send correspondence to: James W. M. Chon1 Correspondence and requests for materials should be addressed to J.W.M.C. (Email: JChon@groupwise.swin.edu.au), to find out about the “Five-dimensional optical recording mediated by surface plasmons in gold nanorods” that make all this possible.

http://www.nature.com/nature/journal/v459/n7245/full/nature08053.html

http://www.swinburne.edu.au/corporate/marketing/mediacentre/core/releases_article.php?releaseid=1330

Great to hear your views and thoughts on this.

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Livetype, the first Apple owned dedicated video titling package that featured with the release of Final Cut Pro 4. This application allow users to create motion graphic, titling and dvd menus as well as video backdrops for conferences,events and presentations. Work with layered Photoshop files, video and still images to create montage sequences and video effects.

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Learn to use Apple Compressor multi purpose encoding tool for High definition video, DVD, podcast, web video and mobile platforms. All training courses are by certified professional instructors who have a passion for teaching. Use Compressor preset for iPhone, iPod and create a custom setting for Youtube and other video sharing sites.

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