This video was commissioned by Building United Communities as part of an event and DVD titled “Black Boys In Business”, during Global Enterprise Week.

This segment features Poet and Barrister David Neita who encourage us all to make each other rich. David also appeared alongside Levi Roots of Reggae Reggae Sauce of Dragon’s Den fame and Ansell Henry who featured on BBC 2’s The Apprentice at this event

Produced and edited by HD Productions
Shot and recorded on location at the Bernie Grants Arts Centre. 

http://www.hd-productions.biz

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The Return of the Sponsor: Programming Brand Integration Keeping production budgets afloat with the help of Corporate America.

Speakers, lineup, contributors and moderators include:

Adam Armus, Executive Producer, Heroes (NBC), talks about the role of Brand integration in Heroes and also how the internet and mobile have affected how the show is produced and how brands benefit from the extension, from the net and mobile handheld audience, long after the programmed has finished airing via broadcast.

With companies looking to reassess and re apportion their marketing and ad spend instead of buying airtime between programmes, they look to be involved in spending and investing in tv or films to connect with their audience and have a cheaper way of reaching a more targeted demographic or consumer.

This becoming an important way to get production funding for projects and will play an increasing in AFP (advertiser funded productions/programmes). As Adam Armus, Executive Producer of Heroes pointed out this does not allow the sponsor to dictate or revise scripts or influence production in way to dilute the programme offering.

It would be great to hear your views especially those of you involved in production and creating branded video projects.