Book image of Crush It!

Gary Vaynerchuk author of “Crush It!” and founder of Winelibrary.TV a social web 2.0 media entrepreneur, puts some of the focus of his success and personal branding strategy down to understanding that “Content is King, Marketing is Queen”.

Whatever the format of your Content be it video, images, audio or text, when it comes to putting it on the internet and connecting and creating awareness this can only be done through Marketing. Work hard on the Content and be smart on the Marketing, make use of the social networks and understand how the game is changing, citing things like twitter, social networks, using online video, how using a camera and talking about wine got him noticed and how he now has the same agent representation as Oprah Winfrey.

He describes his entrepreneurial nature from young and how that led to turning the family business turnover of $3 million to $60 million in five years.

Site I first saw this video at is:
http://www.phoenixrealestateguy.com/gary-vaynerchuk-live-on-crush-it-tour-video-win-an-autographed-copy-of-crush-it/

The below video was shot as part of Gary’s Crush It! promotional tour and has a useful Q & A section towards the end.

Gary Vaynerchuk Crush It tour. Mesa, AZ from Jay Thompson on Vimeo.

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This is another video clip from the Black Boys In Business event shot during Global Entreprise Week, commissioned by Building United Communities for BUC TV.

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Produced, shot and edited by HD Productions for Building United Communities.

Speakers, lineup, contributors and moderators include:

Adam Armus, Executive Producer, Heroes (NBC), talks about the role of Brand integration in Heroes and also how the internet and mobile have affected how the show is produced and how brands benefit from the extension, from the net and mobile handheld audience, long after the programmed has finished airing via broadcast.

With companies looking to reassess and re apportion their marketing and ad spend instead of buying airtime between programmes, they look to be involved in spending and investing in tv or films to connect with their audience and have a cheaper way of reaching a more targeted demographic or consumer.

This becoming an important way to get production funding for projects and will play an increasing in AFP (advertiser funded productions/programmes). As Adam Armus, Executive Producer of Heroes pointed out this does not allow the sponsor to dictate or revise scripts or influence production in way to dilute the programme offering.

It would be great to hear your views especially those of you involved in production and creating branded video projects.