Great news for Sony Xdcam EX1 and EX3 users, Apple Mac’s Snow Leopard Sony SxS express card bug now fixed and is available for download from Sony site. Previously the SxS card caused a kernal panic on both the Macbook pro laptops with the express slot.

Now users who have upgraded to Snow Leopard and Final Cut Studio can now use this application with less of a concern and worry prior to this fix.

Download link for updated Sony SxS driver can be found here:

http://www.sony.ca/promedia/drivers.htm

This video is courtesy of Streaming Media Europe:

Streaming Media – Convergence of Social media and online video panel discussion and talk that the use of
video delivery with social functionality – blogs, wikis, tagging and video responses – to name a few, are exploding in popularity.

What’s the business value? The panelists debate whether social media presents real business opportunities for publishers or is just a fad without true ROI potential.

Businesses that are looking to implement video or make more effective use of it should definitely listen and take bullet points away or review strategy.

“Over 50% of the broadband usage in Europe is video”, said Fernando Gil del Bernabé from Cisco Systems. And yet a large portion of online video have not embraced social media features.
source. Streaming Media Europe / Jose Castillo, President, thinkjose

Ted Schilowitz of Red, former AJA employee discusses the impact and form factor of the 4K resolution beyond HD camera. The Red ONE as it is known shoot up to ten times normally 720p, five and half times 1080 and 4 times 2K resolution. Ted is known as the leader of the Digital Rebellion or in the case of Red, Leader of Digital Revolution.

This camera is seen to be a digital replacement for 35mm film and can shoot to frame size approximately 65mm of image per frame.

See Ted talking at NAB 2007

The Return of the Sponsor: Programming Brand Integration Keeping production budgets afloat with the help of Corporate America.

Speakers, lineup, contributors and moderators include:

Adam Armus, Executive Producer, Heroes (NBC), talks about the role of Brand integration in Heroes and also how the internet and mobile have affected how the show is produced and how brands benefit from the extension, from the net and mobile handheld audience, long after the programmed has finished airing via broadcast.

With companies looking to reassess and re apportion their marketing and ad spend instead of buying airtime between programmes, they look to be involved in spending and investing in tv or films to connect with their audience and have a cheaper way of reaching a more targeted demographic or consumer.

This becoming an important way to get production funding for projects and will play an increasing in AFP (advertiser funded productions/programmes). As Adam Armus, Executive Producer of Heroes pointed out this does not allow the sponsor to dictate or revise scripts or influence production in way to dilute the programme offering.

It would be great to hear your views especially those of you involved in production and creating branded video projects.

HD Productions provides director’s of photography, lighting cameramen, photographers with years of broadcast industry experience working for CBS, Sky and BBC covering news, documentary, reportage together with aerial and underwater photography experience.

Sample of the services we provide from video, digital photography and multimedia production.
In addition we also have an in house photographer who can provide underwater and aerial
photography. So the sky’s no limit in terms of what we offer.