Content is King, Marketing is Queen – Video by Gary Vaynerchuk

Book image of Crush It!

Book image of Crush It!

Gary Vaynerchuk author of “Crush It!” and founder of Winelibrary.TV a social web 2.0 media entrepreneur, puts some of the focus of his success and personal branding strategy down to understanding that “Content is King, Marketing is Queen”.

Whatever the format of your Content be it video, images, audio or text, when it comes to putting it on the internet and connecting and creating awareness this can only be done through Marketing. Work hard on the Content and be smart on the Marketing, make use of the social networks and understand how the game is changing, citing things like twitter, social networks, using online video, how using a camera and talking about wine got him noticed and how he now has the same agent representation as Oprah Winfrey.

He describes his entrepreneurial nature from young and how that led to turning the family business turnover of $3 million to $60 million in five years.

Site I first saw this video at is:
http://www.phoenixrealestateguy.com/gary-vaynerchuk-live-on-crush-it-tour-video-win-an-autographed-copy-of-crush-it/

The below video was shot as part of Gary’s Crush It! promotional tour and has a useful Q & A section towards the end.

Gary Vaynerchuk Crush It tour. Mesa, AZ from Jay Thompson on Vimeo.

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Levi Roots get yourself a business mentor video

Levi Roots, Reggae Reggae Sauce, Dragon’s Den slayer and cookbook writer talks about the importance of a mentor, when running a business or becoming an entrepreneur.

This is another video clip from the Black Boys In Business event shot during Global Entreprise Week, commissioned by Building United Communities for BUC TV.

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Produced, shot and edited by HD Productions for Building United Communities.


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Rumfest Video Interview with Ian Burrell extended version

This is an extended interview with Ian Burrell, UK Rum Ambassador that took place at the Boutique Bar show ahead of the Rumfest.
In this video we have incorporated the Rum tasting sessions that took place, these sessions inform the drinks sector about the
versatility of Rum. In attendance were bar owners, bar staff, mixologists, cocktail specialists, buyers and distributors.

The Rumfest is the World’s BIGGEST festival event for rums, rhums, rons and cachacas and things related to this spirit.
The experience of drinking rum is not only about the spirit in the bottle. it’s about a life style.

There will be live music from Caribbean and Latin American bands, plus dancing as well. Caribbean food on offer to
compliment your rum cocktails.
With the opportunity for fine art of tasting rum and chocolates to seduce your taste buds.

For more information about the Rumfest and the Rum Experience.

Visit http://www.rumfest.co.uk


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Islamic ethical financial investment expo

Canary Wharf Tower (1, Canada Square) and the ...
Image via Wikipedia

Ethical Finance and Investment in Britain conference as part of Islam Expo. Covering Shariah and Halal financial products and options available for Muslims to access as well as covering issues to information and investment services.

With current credit crunch and collapse of many banking and investment institutions, created through greed, exploitation, miss-selling of mortgages or other financial products.

One wonders if business was conduct with a ethical purpose could this current situation been averted or impact lessened.

This conference was aimed at opening up discussion, clearly explaining and communicating what Shariah and Islamic services could provide. How the Muslim community can access this and use the financial services on offer in keeping with their faith, moral obligation and not be involved in a Usury system currently the mainstream option.

Attending this event was the a representative of the Global Islamic Index in the US from Dow Jones, Islamic Bank of Great Britain and Alburaq who are introducing Shariah mortgages into the UK.

The event was also to make Shari’ah products available into the commercial and mainstream sector so non-muslims could also have access to more ethical, moral and fairer options of investment or borrowing.

Those in audience consisted of financial sector employees, muslims, media and investors who came to find out and understand more how Shari’ah compliancy was governed, set up, monitored and how it conforms with the UK finance, securities and investement laws and regulations covering the sector.

Both the Dow Jones in US and FTSE have Islamic Investment options
see Dow Jones in US
http://www.djindexes.com/islamic/index.cfm?go=overview

See FTSE on the London stock exchange
http://www.ftse.com/Indices/FTSE_Shariah_Global_Equity_Index_Series/index.jsp

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Social media and online video marketing 2009

In the UK online video viewing approached 5 Billion in April 2009, up 47 Percent compared to 2008 as reported by comscore.
source comscore click here for press release.

Businesses engaging in pro active web marketing campaigns, cannot ignore the power of video as part of the online marketing mix and strategy.

Businesses use and view video online for many different purposes, some use it as way to get insight or up to date business knowledge and information, with many government agencies, newspapers and broadcasters now using it reach people at their own personal convenience.

Others are taking advantage of the low investment high reach aspect of video, they have worked out compared to print, radio and tv, it is more cost effective in terms viewership and audience range.

See UKTI- Focus on High Growth Markets:

Digital Britain The Challenges by the Department for Business Innovation
& Skills:

source http://www.youtube.com/user/bisgovuk

SeeObama’s campaign strategist:video .
Ideal for sourcing ideas and inspiration about targeted impact
and analysing what made it successful.

This video focuses on engagement and reach, just like your business needs to reach out engage, inform and develop clients, consumer relationships through effective targeted communication.

When thinking about your brand, product or service, how will you reach out to a new audience, clearly define your identity through social media and video?

How important is social media now as a direct influence on your business future and development of customer, client relationships, brand building and marketing?

Nielsen conducted research on the impact of social media on decision making showing the following results.

  • 90% of consumers surveyed trusted recommendations from people they knew personally
  • 70% trusted opinions from other consumers posted online
  • 70% trusted brand websites
  • Download Nielsen 2009 Global Online Consumer Survey press release:
    http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/07/pr_global-study_07709.pdf

    If you have questions or needing an online video or social media marking solution or training drop us a line.


    Aussie-wizards-create-next-generation-dvds/

    Futuristic discs with a storage capacity 2,000 times that of current DVDs could be just around the corner, thanks to new research from Swinburne University of Technology.

    For the first time researchers from the university’s Centre for Micro-Photonics have demonstrated how nanotechnology can enable the creation of ‘five dimensional’ discs with huge storage capacities.

    The research, carried out by Mr Peter Zijlstra, Dr James Chon and Professor Min Gu was published today in the scientific journal Nature.

    The Nature article describes how the researchers were able to use nanoscopic particles to exponentially increase the amount of information contained on a single disc.

    “We were able to show how nanostructured material can be incorporated onto a disc in order to increase data capacity, without increasing the physical size of the disc,” Gu said.

    Discs currently have three spatial dimensions, but using nanoparticles the Swinburne researchers were able to introduce a spectral – or colour – dimension as well as a polarisation dimension.

    “These extra dimensions are the key to creating ultra-high capacity discs,” Gu said.

    To create the ‘colour dimension’ the researchers inserted gold nanorods onto a disc’s surface. Because nanoparticles react to light according to their shape, this allowed the researchers to record information in a range of different colour wavelengths on the same physical disc location.

    This is a major improvement on current DVDs that are recorded in a single colour wavelength using a laser.

    The researchers were also able to introduce an extra dimension onto the disc using polarisation. When they projected light waves onto the disc, the direction of the electric field contained within them aligned with the gold nanorods. This allowed the researchers to record different layers of information at different angles.

    “The polarisation can be rotated 360 degrees,” Chon said. “So for example, we were able to record at zero degree polarisation. Then on top of that, we were able to record another layer of information at 90 degrees polarisation, without them interfering with each other.”

    Some issues, such as the speed at which the discs can be written on, are yet to be resolved. However the researchers are confident the discs will be commercially available within 5 – 10 years.

    The discs are likely to have immediate applications in a range of fields. They would be valuable for storing extremely large medical files such as MRIs and could also provide a boon in the financial, military and security arenas.

    The researchers’ ground breaking achievements would not have been possible without the long time support of the Australian Research Council.

    Source:
    http://www.swinburne.edu.au/corporate/marketing/mediacentre/core/releases_article.php?releaseid=1330


    Streaming Media – Convergence of Social media and online video

    This video is courtesy of Streaming Media Europe:

    Streaming Media – Convergence of Social media and online video panel discussion and talk that the use of
    video delivery with social functionality – blogs, wikis, tagging and video responses – to name a few, are exploding in popularity.

    What’s the business value? The panelists debate whether social media presents real business opportunities for publishers or is just a fad without true ROI potential.

    Businesses that are looking to implement video or make more effective use of it should definitely listen and take bullet points away or review strategy.

    “Over 50% of the broadband usage in Europe is video”, said Fernando Gil del Bernabé from Cisco Systems. And yet a large portion of online video have not embraced social media features.
    source. Streaming Media Europe / Jose Castillo, President, thinkjose


    Moving from Tape to Tapeless Part 1

    High Definition Tapeless Video Workflow - Moving from Tape to Tapeless Part 1

    Entry/Audience requirements

    Aimed at and suitable for Directors, Producers, Camera assistants, editors, edit assistants and independent freelancers and production companies. Incorporating tape and tapeless formats example will be based on Sony Ex1 and Z1, but can apply Panasonic and JVC owners or users. 

     

    Course description
    Aimed at those wanting to use or integrate non tape recording formats in video production. This course will be based around Sony EX1 but will cover Panasonic P2, Red camera and other tapeless options. Final cut pro based by will include information for Avid and Premiere users as well.

     

    For more information drop leave a message or give us a call.


    Open Source video project launches online competition

    Open video conference

    Open video conference

    Submit and win a trip to SXSW 2010, courtesy of Mozilla, the Participatory Culture Foundation, and the rest of the Open Video Alliance, by entering our video contest. Details will be announced soon. Sign up for official announcements:
    for entry information. 

    The organisers for the Open Video conference include
    Participatory Culture Foundation,
    Yale Internet Society Project,
    Kaltura,
    iCommons,
    Open Video Alliance.

    The Open Video Conference brings together creators, entrepreneurs, technologists, policy-makers, hackers, academics, and others to share their insights on how open video enables creative expression and technical innovation.

    Conference participants will also examine the challenges that keep online video from becoming a first-class citizen on the web. For one, online video playback is beset by a mess of proprietary formats, license fees, and plugins that segment viewership and complicate self-publishing efforts. Unlike blogs, email, and other staples of the open web—which rely on open standards—most online video content is delivered through proprietary codecs, like Adobe?s popular Flash player.

    Source Open Video Alliance Press Release

    Watch the online opensource revolution take place and shape listen to the discussions.

     http://www.openvideoalliance.org/

    Check out http://www.kaltura.org/project leaders of the open source
    video revolution and disruptive media technology.


    University research supersizes DVD with 2000 film capacity

    Swinburne University in Australia, has research that leads to DVD’s storing 2000 movies, this great dealing with issues of archiving, storage of video related material as the industry is increasing using tapleless formats and backup, media asset management and retrieval our key to success in handling large volumes of data relevant to the media, government and entertainment sector.

    This seems good news for those who either manage or administrate data migration policies to future proof material and were wondering if Blu-ray was the only large format optical storage option available.

    The research, carried out by Mr Peter Zijlstra, Dr James Chon and Professor Min Gu was published in the scientific journal Nature. In the article it describes how the researchers were able to use nanoscopic particles to exponentially increase the amount of information contained on a single disc.

    The researchers were also able to introduce an extra dimension onto the disc using polarisation. When they projected light waves onto the disc, the direction of the electric field contained within them aligned with the gold nanorods. This allowed the researchers to record different layers of information at different angles.

    “The polarisation can be rotated 360 degrees,” Chon said. “So for example, we were able to record at zero degree polarisation. Then on top of that, we were able to record another layer of information at 90 degrees polarisation, without them interfering with each other.”

    Some issues, such as the speed at which the discs can be written on, are yet to be resolved. However the researchers are confident the discs will be commercially available within 5 – 10 years.

    The discs are likely to have immediate applications in a range of fields. They would be valuable for storing extremely large medical files such as MRIs and could also provide a boon in the financial, military and security arenas.

    Taken from Swinburne Media centre press release.
    http://www.swinburne.edu.au/corporate/marketing/mediacentre/core/releases_article.php?releaseid=1330

    Nature article
    http://www.nature.com/nature/journal/v459/n7245/full/nature08053.html

    For the techies and geeks you can send correspondence to: James W. M. Chon1 Correspondence and requests for materials should be addressed to J.W.M.C. (Email: JCh...@groupwise.swin.edu.au), to find out about the “Five-dimensional optical recording mediated by surface plasmons in gold nanorods” that make all this possible.

    http://www.nature.com/nature/journal/v459/n7245/full/nature08053.html

    http://www.swinburne.edu.au/corporate/marketing/mediacentre/core/releases_article.php?releaseid=1330

    Great to hear your views and thoughts on this.