Ted Schilowitz of Red, former AJA employee discusses the impact and form factor of the 4K resolution beyond HD camera. The Red ONE as it is known shoot up to ten times normally 720p, five and half times 1080 and 4 times 2K resolution. Ted is known as the leader of the Digital Rebellion or in the case of Red, Leader of Digital Revolution.

This camera is seen to be a digital replacement for 35mm film and can shoot to frame size approximately 65mm of image per frame.

See Ted talking at NAB 2007

The Return of the Sponsor: Programming Brand Integration Keeping production budgets afloat with the help of Corporate America.

Speakers, lineup, contributors and moderators include:

Adam Armus, Executive Producer, Heroes (NBC), talks about the role of Brand integration in Heroes and also how the internet and mobile have affected how the show is produced and how brands benefit from the extension, from the net and mobile handheld audience, long after the programmed has finished airing via broadcast.

With companies looking to reassess and re apportion their marketing and ad spend instead of buying airtime between programmes, they look to be involved in spending and investing in tv or films to connect with their audience and have a cheaper way of reaching a more targeted demographic or consumer.

This becoming an important way to get production funding for projects and will play an increasing in AFP (advertiser funded productions/programmes). As Adam Armus, Executive Producer of Heroes pointed out this does not allow the sponsor to dictate or revise scripts or influence production in way to dilute the programme offering.

It would be great to hear your views especially those of you involved in production and creating branded video projects.