“Google TV,” is here. The partnership with Sony, Intel and Logitech demonstrated in the US for the first time fuses the freedom of the Internet with television programming. Intel’s CEO Paul Otellini predicts it will be “the biggest improvement to television since colour” unveiling their much-anticipated plan for the “smart” TV.

Google TV is built on open platforms like Android and Google Chrome, that will allowing access to your favorite websites and move easily between television and the web. This opens up your TV from a few hundred channels to millions of channels of entertainment across TV and the web.

Whether Google TV can shape and influence how they have developed search and business models and can achieve an impact in the Video/TV space as Apple has done with their Iphone, Itunes and Ipod products changing and creating an ecology within music/media consumption distribution and connected product integration.

Google Tv in Europe sorry folks it’s just a US thing for now.

Very interesting times we all live in indeed.

More sources for info can be seen here.

Advanced Television
http://www.advanced-television.com/2010/may17_may21.htm#top

Daily Mail
http://www.dailymail.co.uk/sciencetech/article-1280138/GoogleTV-The-television-lets-surf-net.html

Online Video Guide – See currently what can be seen on web the Youtube of web channels.
http://www.ovguide.com

Google Official Blog
http://googleblog.blogspot.com/2010/05/announcing-google-tv-tv-meets-web-web.html

V-net – See Blog comment article
http://v-net.tv/Blog.aspx?id=415

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The affordability and flexibility has been he the key saving grace for many independent filmmakers, video production companies, broadcasters, online video marketeers and a lot of the video content that’s viewed online.

Some of the nominees as quoted below had this to say about their use of Final Cut Pro or the Studio package.

“We switched over entirely to Final Cut Pro and forced any holdout editors to switch too, because it made the most sense economically and allowed us to do everything we needed,” said Matthew O’Neil director of
China’s Unnatural Disaster: The Tears of Sichuan Province
See: http://oscar.go.com/nominations/nominees/chinas-unnatural-disaster-the-tears-of-sichuan-province/3230

Kim Roberts editor of Food Inc, agreed. “I tend to work on a lot of independent documentaries and Final Cut Pro is affordable and a good application. It’s been a natural choice for filmmakers,” she said.
See:http://oscar.go.com/nominations/nominees/food-inc/3208

Original article source from C-Net .
http://news.cnet.com/8301-13579_3-10465202-37.html

At HD Productions we are also a Final Cut Studio based video production and training company, allowing us to deliver the same standard in editing our productions or commissioned projects. Our training also gets you up to speed with various aspects package.

If you would like to know more about what we do or offer drops us an e-mail at HD-Productions.biz

This is another video clip from the Black Boys In Business event shot during Global Entreprise Week, commissioned by Building United Communities for BUC TV.

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Produced, shot and edited by HD Productions for Building United Communities.

Speakers, lineup, contributors and moderators include:

Adam Armus, Executive Producer, Heroes (NBC), talks about the role of Brand integration in Heroes and also how the internet and mobile have affected how the show is produced and how brands benefit from the extension, from the net and mobile handheld audience, long after the programmed has finished airing via broadcast.

With companies looking to reassess and re apportion their marketing and ad spend instead of buying airtime between programmes, they look to be involved in spending and investing in tv or films to connect with their audience and have a cheaper way of reaching a more targeted demographic or consumer.

This becoming an important way to get production funding for projects and will play an increasing in AFP (advertiser funded productions/programmes). As Adam Armus, Executive Producer of Heroes pointed out this does not allow the sponsor to dictate or revise scripts or influence production in way to dilute the programme offering.

It would be great to hear your views especially those of you involved in production and creating branded video projects.