Social media and other Web 2.0 online trends have caused companies to
seriously reconsider how they communicate with external audiences.

Those who are social media literate and savvy with the knowledge are
finding ways to implement and incorporate video to highlight, showcase,
emphasise or report on day-to-day operations.

Others use it to provide a corporate overview to include company history,
focus on key products or specialisms, introduce executives/owners, show
departments or operations and provide a summary of objectives,
corporate philosophy and company ethos.

However video is used in a corporate context, the main aim is to concisely,
convey who your are, what you offer and to instill confidence in selecting your
business as the best and most credible option.

At HD Productions we work advising businesses regarding the benefits
and highlighting the key factors of using compelling video production
for immediate, persuasive, thought provoking engagement for your
business and getting the web visitor to want to find out more, enquire
with a call to action and follow up.

Video is fast becoming a lead generator and a significant tool in online
search, with companies that have video, are being found more
favourable and persuasive in getting attention and being listed in
Google.

“Google TV,” is here. The partnership with Sony, Intel and Logitech demonstrated in the US for the first time fuses the freedom of the Internet with television programming. Intel’s CEO Paul Otellini predicts it will be “the biggest improvement to television since colour” unveiling their much-anticipated plan for the “smart” TV.

Google TV is built on open platforms like Android and Google Chrome, that will allowing access to your favorite websites and move easily between television and the web. This opens up your TV from a few hundred channels to millions of channels of entertainment across TV and the web.

Whether Google TV can shape and influence how they have developed search and business models and can achieve an impact in the Video/TV space as Apple has done with their Iphone, Itunes and Ipod products changing and creating an ecology within music/media consumption distribution and connected product integration.

Google Tv in Europe sorry folks it’s just a US thing for now.

Very interesting times we all live in indeed.

More sources for info can be seen here.

Advanced Television
http://www.advanced-television.com/2010/may17_may21.htm#top

Daily Mail
http://www.dailymail.co.uk/sciencetech/article-1280138/GoogleTV-The-television-lets-surf-net.html

Online Video Guide – See currently what can be seen on web the Youtube of web channels.
http://www.ovguide.com

Google Official Blog
http://googleblog.blogspot.com/2010/05/announcing-google-tv-tv-meets-web-web.html

V-net – See Blog comment article
http://v-net.tv/Blog.aspx?id=415

Related articles by Zemanta

• Google partners for smart TVs with Intel and Sony (v3.co.uk)
• What You Need to Know About Google TV (mashable.com)
• Google is headed for your TV (macworld.com)

The affordability and flexibility has been he the key saving grace for many independent filmmakers, video production companies, broadcasters, online video marketeers and a lot of the video content that’s viewed online.

Some of the nominees as quoted below had this to say about their use of Final Cut Pro or the Studio package.

“We switched over entirely to Final Cut Pro and forced any holdout editors to switch too, because it made the most sense economically and allowed us to do everything we needed,” said Matthew O’Neil director of
China’s Unnatural Disaster: The Tears of Sichuan Province
See: http://oscar.go.com/nominations/nominees/chinas-unnatural-disaster-the-tears-of-sichuan-province/3230

Kim Roberts editor of Food Inc, agreed. “I tend to work on a lot of independent documentaries and Final Cut Pro is affordable and a good application. It’s been a natural choice for filmmakers,” she said.
See:http://oscar.go.com/nominations/nominees/food-inc/3208

Original article source from C-Net .
http://news.cnet.com/8301-13579_3-10465202-37.html

At HD Productions we are also a Final Cut Studio based video production and training company, allowing us to deliver the same standard in editing our productions or commissioned projects. Our training also gets you up to speed with various aspects package.

If you would like to know more about what we do or offer drops us an e-mail at HD-Productions.biz

The film originally picked up by Speilberg’s DreamWorks, but marketing was by Paramount. Paramount tried carefully to develop and manage the phenomenon with free midnight screenings in college campus towns. Then encouraged fans to demand the movie in their town via an online petition campaign.

The “demand it” campaign was touted on the Eventful site as “The First Ever Major Film Release Decided By You”.
Founded in 2004, Eventful is the leading events website which enables its community of users to discover, promote, share and create events. see http://about.eventful.com/ for more info.

This reminds me of a film created a by team called Four Eyed Monsters that debuted on Youtube and it being the first ever feature length film to be posted, in addition to creating an online video blog, they produced accompanying webisodes and used social media to market, promote and sell the film.
They encouraged fans to buy tickets at cinemas they were touring, so they could advance book a cinema and showing the film had an audience wanting to see it. In addition they also made it available as a paid for download from iTunes and also as a mail order dvd.

Useful links worth checking up on.

Paranormal Main site
http://www.paranormalactivity-movie.com/trailer.html

Eventful
http://eventful.com

Can we do YES WE CAN 1 million tickets sold
http://eventful.com/performers/paranormal-activity-/P0-001-000212499-6/competitions

Oren Peli interview at Dread Central with mp3 download
http://www.dreadcentral.com/interviews/peli-oren-paranormal-activity

CNN Showbiz article

http://www.cnn.com/2009/SHOWBIZ/Movies/10/12/paranormal.activity.movie/index.html

Mashable article

Paranormal Activity Rides the Social Web to Millions
http://mashable.com/2009/10/13/paranormal-activity-success/

Four Eyed Monsters

Main site
http://foureyedmonsters.com

Youtube site
http://www.youtube.com/user/foureyedmonsters

Video provided by Streaming Media.com

The Miss Real Beauty program exists to embrace beauty in all shapes and sizes, to break down self-limiting beauty stereotypes and inspire women to have the confidence to be comfortable with themselves.

Further more, the Miss Real Beauty program provides a platform for women throughout the UK to further their personal and professional goals and promote their voices in culture, politics and the community. The program is actively seeking to support a number of charities and fund raising activities.

More information can be found at,
http://www.missrealbeauty.com

Promo video and edited by HD Productions.

Speakers, lineup, contributors and moderators include:

Adam Armus, Executive Producer, Heroes (NBC), talks about the role of Brand integration in Heroes and also how the internet and mobile have affected how the show is produced and how brands benefit from the extension, from the net and mobile handheld audience, long after the programmed has finished airing via broadcast.

With companies looking to reassess and re apportion their marketing and ad spend instead of buying airtime between programmes, they look to be involved in spending and investing in tv or films to connect with their audience and have a cheaper way of reaching a more targeted demographic or consumer.

This becoming an important way to get production funding for projects and will play an increasing in AFP (advertiser funded productions/programmes). As Adam Armus, Executive Producer of Heroes pointed out this does not allow the sponsor to dictate or revise scripts or influence production in way to dilute the programme offering.

It would be great to hear your views especially those of you involved in production and creating branded video projects.